Franchising & How It Works
A look at franchising and how it works.
One question potential franchisees sometimes ask is, “Why should I buy a franchise? Why can’t I just go out and start my own business?” Certainly, some people do enter the business world in that manner. So, what is the real value of purchasing a franchise rather than “going it alone”?
On your own, you might experience a large “learning curve.” What are the right types of publications to advertise in? What types of promotions provide the best return? Are there collateral materials, like pamphlets, that I should consider? Without the professional training, business experience, or connections it takes to succeed, it is difficult to get off the ground. Many small business owners begin by hiring outside individuals with experience just for advice. Let’s face it; opening your own business independently takes time and money.
That isn’t to say that franchising doesn’t require time and money. However, as a franchisee, you also enjoy numerous advantages that a stand-alone, independent start-up does not. You begin with the accumulated experience, know-how, business practices and operating plan that come with a franchise.
As a franchisee, you enjoy name-brand recognition and a network of support provides an immediate and distinct competitive edge over the independent, stand-alone business. You can avoid that costly trial-and-error period that causes so many problems or start-up businesses. As a franchisee, you’ll “hit the ground running.”
The Fancy Feet opportunity gives you the ready-made framework within which to build a successful business.
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